![]() It gets to the heart of what motivates them. It’s more powerful than other segmentation systems because it’s sector-specific and because it’s based on people’s deep-seated values and beliefs. It helps you target them more accurately, engage with them more deeply, build lasting relationships and maximise loyalty. ![]() Used by performing arts venues, zoos, galleries, museums and heritage organisations of all sizes, it is driving audience and visitor development around the world.Ĭulture Segments provides a compelling shared language for understanding your audiences and visitors. Culture Segments is a powerful psychographic segmentation tool to help you better understand and engage with your attenders and non-attenders.
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